New ventures like Experifun, Magic Crate offer services and products that cater to children

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Double income families, that are strapped for time, have become big spenders on children’s products and services, which is proving to be a lucrative market forstartups. Companies like Experifun, Magic Crate andKidology are cashing in on this trend and have business models designed entirely to cater to children.

Bengaluru-based Funfinity Learning Solutions that runs Magiccrate.in, an online subscription service for 4-8-year olds, has designed theme based activity boxes for children where the outcome is a toy or an artifact.

Viswanathan Ramakrishnan, CEO, Funfinity Learning Solutions, said: “In this age bracket, they spend a lot of time at home and most of it is in front of the television. We are trying to break this.” The company has seen traction from both retail and institutional buyers since launching in January this year.

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